.png){kind=small}
RedNote Influencer Marketing
.png)
Rednote, also known as Xiaohongshu, is China’s leading social commerce platform where influencer marketing drives product discovery and consumer trust. Combining social media and e-commerce, InfluenConnect connects brands with influential content creators on rednote who share authentic reviews, lifestyle content, and shopping recommendations. With a highly engaged user base, the platform is a powerful channel for businesses looking to leverage influencer marketing to boost brand awareness and conversions in the Chinese market.
With over 300 million registered users, RedNote (Xiaohongshu / RED) is China’s go-to platform for influencer marketing. It combines e-commerce, social interaction, and user-generated content into a unique ecosystem where influencers can thrive.
The platform has developed into a trusted source for advice and recommendations from like-minded people. As it encourages users to share their opinions and recommendations of the product, RedNote (Xiaohongshu / RED) gradually builds up a community of real word of mouth
%20(1).png)
Want to tap into our RedNote KOL resources?
Why is Rednote Important?
Community Driven
Recommendations
Rednote thrives on real people providing honest reviews and recommendations. This creates a trusted environment where users actively seek, engage with, and value peer insights. With a focus on genuine experiences, Rednote influencer marketing offers a powerful, authentic way for brands to connect with their target audience in China.
Visual
Storytelling
On Rednote (Xiaohongshu), influencers create visually stunning content that brings brands, products, and experiences to life. From culinary delights to breathtaking travel destinations, Rednote offers a visual feast that drives engagement and inspires action. With a focus on lifestyle, fashion, beauty, and travel, Rednote marketing is the ultimate platform for influencer-driven campaigns in China.
E-Commerce
Powerhouse
On Rednote, inspiration quickly turns into action. With integrated shopping features, users can instantly purchase the products they discover, making Rednote marketing a powerful discovery and acquisition platform for brands looking to drive conversions and enhance the shopping experience.
Influencer
Playground
A dynamic network of KOLs (Key Opinion Leaders) dominates Rednote, shaping trends, amplifying brand awareness, and influencing purchasing decisions. In China’s evolving digital landscape, these KOLs are key to Rednote marketing success, enabling brands to connect authentically with their audience.
We can help you reach out to influencers, leveraging KOL power to boost your growth
Why do you need Influencer Marketing for Rednote
How can we help you with influencer marketing on Rednote
#1 Define Your Campaign Goals
We start by understanding your goals whether you're looking to boost brand awareness, drive sales, or create authentic product reviews. Tell us your target audience, budget, and key metrics, and we’ll tailor the search to your needs.
#3 Influencer Shortlisting & Verification
We ensure you're working with real, high-quality influencers by analyzing engagement authenticity and filtering out fake accounts. Compare profiles, check performance insights, and pick the perfect match for your campaign.
#5 Content Creation & Publishing
We help ensure influencer content aligns with your brand voice and resonates with Xiaohongshu’s audience. From post optimization to publishing strategy, we’ve got you covered.
#2 Advanced Influencer Search
Our powerful AI-driven search helps you find the right Xiaohongshu influencers based on niche, engagement rate, audience demographics, and content style. No more guesswork—just data-backed influencer discovery.
#4 Campaign Collaboration & Management
Once you've selected influencers, we make collaboration easy. Send creative briefs, track communication, and set clear campaign expectations—all in one place.
#6 Performance Tracking & Optimization
See real-time data on engagement, reach, and conversions. We’ll help you analyze the results and fine-tune your strategy for even better performance next time.
How can I use Influencer Marketing on Rednote?
In your influencer marketing strategy, find the perfect fit by aligning with niche influencers genuinely passionate about your brand and product category. Don’t just chase celebrity status. Go beyond simple endorsements by developing creative collaborations such as sponsoring tutorials, product unboxings, or lifestyle content that seamlessly integrates your product into daily life. Additionally, seed strategically by providing early access to new products to generate buzz and encourage organic reviews, using the resulting data to pinpoint top performers for long-term partnerships.
Read More
Get to Know Us
Detailed storytelling is essential on Rednote, where posts that delve beyond surface-level trends perform better; for instance, instead of simply promoting a beauty product, creators should share how it fits into their skincare routine or daily life. Engaging with followers through timely responses and interactive comments further boosts visibility in Rednote’s recommendation system, while the platform’s in-app translation feature—designed to automatically convert content between Chinese and English—enables non-Chinese-speaking creators to connect with a broader, international audience.
Read more
How can influencers stand out on RedNote
Check out the amazing influencers
Whether it’s fashion, beauty, travel, or technology, our robust influencer database connects you with the right talent. We've helped brands of all sizes launch impactful influencer marketing campaigns, ignite social buzz, and drive real business growth.
Want to learn more about their profiles? Subscribe to unlock exclusive access!